ProductMarketer.in exists for one kind of reader: the marketer who ships. The product marketer who prototypes a landing page before the designer wakes up. The founder doing their own GTM. The growth person who stopped waiting for engineering and started building with AI tools instead.
Three things, and we try to do each of them better than anyone:
Everything here is written and edited by practitioners who run campaigns, price products, and launch software for real clients through Second Step, a growth agency working with companies in India and the US. When we recommend a stack, it is because we have used it or tested it against alternatives, not because a press release arrived.
We are built in India and write for the world. That means you will find things here most product marketing sites ignore: INR pricing psychology, UPI autopay, GST on SaaS, and what it takes to sell software from India to anywhere.
We use AI tools in our own research, drafting, and imagery, the same way we expect our readers to. Every article is human-directed, fact-checked against primary sources where claims matter, and edited for a simple standard: would a busy marketer be glad they read this?
Ideas, corrections, or a stack you think we should cover: write to hello@productmarketer.in. For the weekly digest, subscribe in the footer below.